When news of Steve Jobs’ passing reached Fandango, the online destination for moviegoers, the company paid tribute to his memory on Facebook through support of the Pancreatic Cancer Action Network. For every individual who “liked” its post honoring the life of Steve Jobs, Fandango donated $1 to our organization up to $10,000.
The response to the post was incredible, according to Ted Hong, Chief Marketing Officer at Fandango. “We reached 10,000 likes in under two hours and ended up with almost 17,000 in total,” he said. “It was the single most interacted with post in our Facebook history. I estimate it outperformed the previous best post by at least 400 to 500 percent.
“The data reflects both the passion people felt for Steve Jobs, but also shows how people are affected by the disease,” Hong added. “If you read the posts, there were many tales of relatives lost and people encouraging others to contribute. Fandango was also given many kudos as a brand for our participation.”
“The startlingly bleak statistics related to pancreatic cancer survival often leave loved ones left behind feeling angry and impassioned to make a difference in the fight so that others never have to experience a similar loss,” said Julie Fleshman, President and CEO of the Pancreatic Cancer Action Network. “The outpouring of public appreciation for Fandango’s generous support of our cause demonstrates how grateful the pancreatic cancer community is to have corporate leaders join the fight!”