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Tempur-Pedic® "Hugs Back" Giving Surpasses $1 Million
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| From left, Rick Anderson, President of Tempur-Pedic North America, LLC; Julie Fleshman, President and CEO, Pancreatic Cancer Action Network; Rebecca Shanahan, Pancreatic Cancer Action Network Las Vegas Volunteer Community Representative; and Mark Sarvary, CEO and President of Tempur-Pedic International Inc., gather at Las Vegas Market to acknowledge that Tempur-Pedic has surpassed the $1 million mark with its latest gift to the Pancreatic Cancer Action Network from the 2011 Hugs Back campaign. |
Tempur-Pedic International Inc. continues to lead the way for Pancreatic Cancer Action Network’s corporate champions, having raised more than $1 million to date for the cause since the inception of the Tempur-Pedic Hugs Back program in 2009.
As part of the 2011 program, Tempur-Pedic hosted its second annual November Rest Test campaign, which generated a $10 donation to the organization for every consumer who tested a Tempur-Pedic mattress at a participating authorized retailer. Thanks in part to efficient execution by the organization’s volunteers nationwide, the promotion was hugely successful and exceeded expectations.
The number of validated Rest Tests taken by consumers this year grew by more than 50 percent. Due to the success of the 2011 campaign, Tempur-Pedic will conduct the program again in 2012 and has committed to expanding the campaign next year.
“Tempur-Pedic is a forerunner in the corporate community in the fight against pancreatic cancer,” said Julie Fleshman, Pancreatic Cancer Action Network President and CEO. “With their generous contributions, the company has made a bold investment in our goal to double the survival rate for pancreatic cancer by 2020.”
Monies raised throughout the year from Tempur-Pedic’s efforts will fund a 2012 Tempur-Pedic Retailers – Pancreatic Cancer Action Network – AACR Innovative Award.
“We are pleased to fund another Pancreatic Cancer Action Network research grant to move us closer to improving the survival rate and ultimately finding a cure," explained Rick Anderson, President of Tempur-Pedic North America, LLC. "We fully support the organization’s comprehensive approach to combating this insidious disease. To that end, we are thrilled that with this year’s award we’ve been able to show our commitment to that approach by completing our support of the entire suite of research grants currently offered.”
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