National Cause-Marketing Guidelines
Thank you for your support of the Pancreatic Cancer Action Network. Our organization strives to find mutually beneficial cause-related marketing relationships in support of our mission. We enthusiastically welcome the opportunity to explore and develop new corporate champions. Our Corporate Relations team looks for companies with a solid history and strong brand image who would like to make a contribution that is significant and clearly defined to the consumer. Our goal is to offer a wide variety of opportunities for people to get involved and effectively advance pancreatic cancer research and our signature patient-centered programs.
Our corporate champions provide the Pancreatic Cancer Action Network with an opportunity to reach out to a variety of audiences with important pancreatic cancer information and to raise funds to support pancreatic cancer research, education, and patient support. In addition, cause marketing initiatives provide corporate supporters an opportunity to make a positive impact in the fight against pancreatic cancer and involve employees and consumers in the cause.
Below are some guidelines for corporate champions considering a cause-related marketing relationship with the Pancreatic Cancer Action Network.
The Pancreatic Cancer Action Network has established minimum requirements for cause-related marketing relationships:
- Minimum of one year of established business operations for your organization
- Minimum contribution of 10% of the retail price for cause-related products or services is recommended
- You must agree to disseminate educational information about pancreatic cancer with every cause marketing initiative
- You must agree to publish our name/logo, web site address and phone number with every cause-marketing initiative to connect consumers to our organization
Logo/Licensed Marks Usage
The pancreatic Cancer Action Network owns the registration for the Pancreatic Cancer Action Network name, logo, and “Raise the Cure” and “PurpleStride/PurpleRide” names, programs and Licensed Marks. Permission is required for use of any of these Licensed Marks. A party that desires to obtain permission to use these Licensed Marks must execute a written contract with the Pancreatic Cancer Action Network that outlines how the Licensed Marks will be used. Until a fully executed License Agreement is received by the organization, use of the Pancreatic Cancer Action Network name, logo, or any of its licensed marks is strictly prohibited.
The Pancreatic Cancer Action Network operates under the Better Business Bureau Standards for Charitable Accountability. These guidelines require clear disclosure to the consumer. In compliance with these guidelines, the Pancreatic Cancer Action Network requires full disclosure regarding the benefit to the organization when funds are raised through a consumer purchase or promotion (e.g. $1 from the sale of each item) on all packaging, advertising and promotional materials in clear and unambiguous terms. Your company/organization must be able to comply with this requirement.
Commercial Co-Venture Registration
Your organization may be required to register in certain states as a “commercial co-venturer.” In its simplest terms, a commercial co-venture is a relationship where an organization promotes a product or service and represents to the public that a portion of the proceeds will benefit a cause. If the product or service is being promoted in a state that requires commercial co-venturer registration, the organization conducting the program/promotion must file certain documents with that state’s Attorney General’s office (or other state-designated entity). The specific documents that must be filed will vary from state to state, but will generally include a registration statement and a copy of the contract. Although the Pancreatic Cancer Action Network cannot give legal advice to organizations that conduct programs/promotions with us, we do advise them to seek legal counsel to ensure that they comply with these registration requirements.