Cause Marketing Works!

Cause-related marketing is a mutually beneficial collaboration between a corporation and a non-profit entity in which their respective assets are utilized to create and maximize value for both organizations.

Become a cause marketing ally of the Pancreatic Cancer Action Network and experience the boost for your company. Integrate support of our cause into your marketing strategy through co-branded products or services, promotional or seasonal campaigns, product launches or organizational announcements. Cause-related marketing campaigns are highly effective, and recent studies have shown the following:

Consumer support for cause marketing is at an all-time high.

• 88% of Americans say it is acceptable for companies to involve a cause in their marketing efforts. (This record number represents a 33% increase since Cone began measuring such opinions in 1994.)
• 85% of consumers have a more positive image of a product or company when it supports a cause they care about.
• 90% of consumers surveyed (totally 278 million people) want companies to tell them how they are supporting causes.
• 83% of Americans wish more products, services and retailers they use would support causes.
• 86% of consumers believe that business needs to place at least equal weight on societal as on business interests.
• 79% of Americans would switch brands, when price and quality are about equal, if a competitor is associated with a good cause*.

• 24% of women find disease prevention the most compelling of all types of causes. (This was THE highest percentage, ahead of children, environment, etc.)

• 81% of consumers say companies have a responsibility to address key social and environmental issues beyond their local communities.
• 93% of consumers say companies must go beyond legal compliance to operate responsibly.
• 94% of consumers say companies must analyze and evolve their business practices to make their impact as positive as possible.
• 43% of Americans want companies to increase corporate philanthropy*

• 55% of American consumers say they have bought a product because money was given back to charity as a result of the purchase.
• 56% are willing to travel up to 10 minutes out of their way to purchase goods that support a cause.
• 57% would be willing to pay an additional $1.97, for a product that costs $1, on average, for a product that supports a cause they care about.
• 70% would pay an average of $17.76 extra for a product that costs $1,000 for a product that supports a cause they care about